Wanna boost your swag on social media? These ten personal branding tips may just do the trick!
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Top Ten Personal Branding Tips
1. Brand Your Personal Name
You are more secure than any company, product or opportunity out there and keep in mind things change but YOU won’t. This is one of those personal branding tips that you have to do even if you have yet to reach your desired goals.
2. Know Your Target Audience
If you don’t know who you are attracting or marketing to how can you market at all? Everything I do with my marketing, branding and selling revolves around my target audience not me! My target audience pays the bills at my house NOT me! So it’s absolutely 1000% critical for you to know who you’re building your content for, and this includes your Brand!
3. Be Super Specific with Your Tag Line/Slogan
This is your chance to grab their undivided attention of your target audience. You HAVE to ‘Speak their Language’ and you have to ‘Give them the Goods’. Think about why they would want to listen to you or stay on your blog and consume your juicy content? You have to tell them what they’re going to get and it’s a good idea to include how you’re going to make their life better.
4. Have Professional Looking Yet Fun Pictures of YOU!
It’s a good idea to ask a friend to take some photos of you or get some professionally done, so you can use them in your Branding. This is what catches people’s eye and what makes you stand out from the crowd as a credible figure that people will wanna listen to.
5. What Do You Want to Be Known For?
Being the ‘Guy/Gal with the trench coat’ can be the damage of your Brand and what I recommend is having a specific passion that you love to talk about. Not to mention that having to know EVERYTHING is way too overwhelming! Just pick one or 2 things that you are either good at now, or want to be good at, and become the EXPERT in that Niche! This is another one of those personal branding tips that is a deep one, your brand IS associated with the different products you promote so be picky and don’t just jump at everything!
6. Your Story! – Be the Expert
One thing that you can be the expert in immediately is YOUR STORY! This is an exceptionally important piece in building your Brand. How can your story relate to your Target Audience? Think of a leader’s story and how it’s a big part of their overall Brand…… Get your notepad out and start writing!
7. Be Yourself and Accentuate YOU
When I first started marketing online and building my Brand I thought I had to be all professional and perfect but I soon came to realize that people resonated with me for me and not who I thought I HAD to be. It’s really important to be YOU in your marketing. Not only for you, but for your audience. Share your personal life with your audience so people can see who you are and what you’re about.
8. Be Consistent
Your Brand isn’t going to be built overnight but with consistent action it will get built faster. If you post on all social media’s platforms consistently and daily, you will see your personal brand grow. What do you think this will do for your personal brand when people see you consistently everywhere? That’s the goal….
9. Get Out There
This follows the last point about being consistent. Make sure your Brand is Everywhere that your audience hangs out….LinkedIn, Facebook, Twitter, Your Blog, Etc. The more people can see you in front of them, the more they start to recognize your Brand. (some have asked me where I got my social media print from, I got them from this guy, who is a friend of mine)
10. Think Long Term
Most of you reading this are no doubt Long Term thinkers because you’re read this blog all the way through and connected to my trainings. I make an effort to be a pure examples of Long Term Successful thinkers and if you’re going to build an amazing brand, you have to have the Long Term Vision. Brands are not built overnight but the Entrepreneurs that draw a line in the sand and make it happen not matter what…… Time not being an obstacle that will knock them down…..are going to be the ones that make it BIG with their Brand!
Video to Help Your Personal Branding
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