video marketing tips

Video Marketing Tips: How Long Should Your Video Be Before You Lose Your Audience

Want to prospects to watch your videos?

Here in this post I discuss video marketing tips for length of time for a video before you lose your audience?

Attention Grabbing…

video marketing tipsCatch their attention within the first 30 seconds, probably 15 seconds. You can do this with a custom intro, but if you don’t have an intro, catch them with your personality. And then afterward from that, introducing yourself, then you just hit them for about three to five minutes and have a call to action at the end.

Our Four-Step Video Formula:

This is formula that I’ve talked about in previous trainings. One is the intro, two is the question, and this your hook. For example, “Hey, my name is Jay. Are you struggling with getting new leads for your network marketing business? In this video I’m going to share with you exactly how to do that.”

Three, you provide the content, answer the question. Four, have a call to action. If you don’t have a brand yet, three to five minutes. If you have a brand, and people love your content/training, you can go 20, 30, 40, an hour. If your audience will follow you, they’ll watch the whole thing.

If you’re putting out 45 minute videos and they don’t know you yet, you’re going to lose because they don’t know who you are. So three to five minute videos in the beginning, to start building that rapport, educating, helping people, providing that value. Then when you provide that value to them, when you have longer pieces of content and videos, webinars, seminars, whatever that you do, you can start putting that in front of them and they’ll stick around listen to you.

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